Patent Strategies for Medium-Sized Technology Enterprises: Protection, Value, and Execution
For medium-sized technology enterprises, patents are often the difference between strategic advantage and competitive risk. This article explores how MSEs can define and execute patent strategies to protect innovation, signal market intent, and create enterprise value. From identifying patentable ideas and defending IP to understanding valuation and licensing strategies, I offer a practical guide tailored to mid-market technology businesses.
Brandon Wilburn
5 min read•June 09, 2025
For many medium-sized technology enterprises (MSEs), patents can be both intimidating and elusive. They're often considered the territory of tech giants with vast legal teams, but in reality, well-executed patent strategies are just as crucial—if not more so—for growing technology companies. This article explores how MSEs can leverage patents strategically to defend innovations, secure enterprise value, and align technical growth with long-term defensibility.
Patents as Strategic Assets
Patents are more than just legal tools—they are business enablers. For MSEs, they can:
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About Brandon Wilburn
As a technology and business thought leader, Brandon Wilburn is currently the Chief Architect at Spirent Communications leading the Lifecycle Service Assurance business unit. He provides vision and drives the company's strategic initiates through customer and vendor engagements, value stream product deliveries, multi-national reorganization, cross-vertical engineering efficiencies, business development, and Innovation Lab creation.
Brandon works with CEOs, CTOs, GMs, R&D VPs, and other leaders to achieve successful business outcomes for multinational organizations in highly technical and challenging domains. He provides direct counsel to executives on markets, strategy, acquisitions, and execution.
With an effortless communication style that transcends engineering, technology, and marketing, Brandon is adept at engaging marquee customers, quickly building relationships, creating strategic alignment, and delivering customer value.
He has generated new multi-national R&D Innovation Lab organization from inception to scaled delivery, ultimately 70 resources strong with a 5mil annual budget, leveraging FTEs and consulting talent from United States, Canada, United Kingdom, Poland, Lithuania, Romania, Ukraine, Russia, and India all delivering new products together successfully. He directed and fostered the latest in best practices in organization structure, methodology, and engineering for products and platforms.
Brandon believes strongly in an organization's culture, organizing internal and external events such as Hackathons and Demo Days to support and propagate a positive the engineering community.